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The Todays Group Recruits New Member - Elbrook Cash & Carry !

February 2, 2011
The Todays Group Recruits New Member - Elbrook Cash & Carry !

Elbrook Cash & Carry, which operates a 26,000 sq. ft. depot in Mitcham, joined the Today’s Group on the 1st February to further expand and develop its business with the support and expertise of the Today’s Group team, based in Scunthorpe.

The Cash & Carry celebrated its 25th anniversary in October 2010 and has been named as a Grocer Top 30 elite wholesaler. In November it also received the Wholesaler of the Year 2010 accolade at the prestigious Asian Trader Awards. The business, which recently achieved a £105 million annual turnover, will now work in partnership with the Today’s Group to grow and expand its business.

Fukhera Khalid, managing director and owner of Elbrook, commented: “We are very excited to join the Today’s Group. We continually look to provide an enhanced service to our customers and expand our business - particularly in the licensed sector which is critical to us and a key strength of the Today’s Group. We had a number of options available to us when we left our previous buying group and we place great importance on the relationships we build with our partners. We believe we have a prosperous future with the group.”

Bill Laird, managing director of the Today’s Group, said “We welcome Elbrook Cash & Carry into the Today’s Group. We very much look forward to working closely with Fukhera and his team to continue their success and growth for the long term. My team negotiates very hard to achieve the best possible commercial terms for all our members. However, we never forget each wholesaler is an individual and has particular strategies and business priorities that require specific input and support. We leverage our market expertise, knowledge and excellent supplier relationships to achieve this. There are very few wholesalers in the independent sector the size and importance of Elbrook. We appreciate Fukhera’s decision to join us was not taken lightly, but we are delighted he did.”

  • Volvic
  • Gallo Family
  • Evian
  • Barefoot Wine & Bubbly
  • Carlsberg
  • Smirnoff
  • Heinekin
  • Concha Y Toro
  • Stella Artois
  • Coca-cola
  • Hardys Wine
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