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Elbrook C&C Launches its 25th Year Celebrations & Charity Appeal

February 22, 2010
Elbrook C&C Launches its 25th Year Celebrations & Charity Appeal

Elbrook C&C formally  launched their 25th Year Anniversary Year at a Suppliers & Trade Press Briefing held last week in Elbrook’s own Banqueting Facility – CHAK 89

Based in Mitcham South London , Elbrook have grown from very modest beginnings in 1985 to be one of the UK’s Elite  “Top 30” Grocery Wholesalers with a Turnover exceeding £100 million. The core of the business – then and now -  revolves around extremely competitive pricing and excellent customer service.

Elbrook have been Menbers of Landmark Wholesale since 2005.

The well-attended briefing – with all Elbrook’s Top 20 suppliers present amongst the 70+ supplier delegates along with members of the Trade Press and Senior Personnel

from Landmark Wholesale  – took delegates through how the year will run and what the objectives are.

Specifically, Elbrook wish to develop it’s Retail Club from 56 to 100 Members and to get more supplier input into the re-launched Elbrook web-page elbrookcashandcarry.com

There will be 3 further events through the Year to continue the celebrations – a presentation to the Landmark Wholesale Conference in Dubrovnik  in late May, a C&C fun day at the depot on 23rd June and – the centerpiece of the celebrations – a Gala Dinner at CHAK 89 in honour of Elbrook’s chosen Charity – Autism – Anglia.

The target has been set to raise £25,000 (£1000 for each year of trading) across the year from all the events – the funds will benefit Autism- Anglia – a charity which has been chosen by the Khalid family who have an autistic son – Imran.

Delegates were taken through the history of the Elbrook business and its hopes for 2010 and beyond. In a Q&A session, Managing Director Fukhera Khalid outlined what support he would like from suppliers and how they would benefit from additional support to Elbrook C&C.

Fukhera Khalid – Managing Director of Elbrook thanked all present for coming  and further commented :- “We are delighted to have reached a significant milestone in our history and we look forward to continued support from Suppliers and Customers during 2010 – which promises to be an exciting year for us”

  • Volvic
  • Gallo Family
  • Evian
  • Barefoot Wine & Bubbly
  • Carlsberg
  • Smirnoff
  • Heinekin
  • Concha Y Toro
  • Stella Artois
  • Coca-cola
  • Hardys Wine
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